Evaluation In the current marketing strategy the product is sold at a very competitive price that is suitable to the product. Therefore I found it quite easy to get information about the product as I knew who to talk to and where on the internet to look for more information.
They have also chosen to advertise on prime time T. The company, Tiger River Spas, has a website so people that have access to the internet, can research the product, at a convenient time as the internet is available 24 hours a day, also by having an online presence they have a wider target audience, but the down side is that the product cannot be purchased online.
Price I recommend that the price remains the same as while looking on the internet, spas of very similar size appear to be retailing at a similar or slightly higher price.
This could be for various reasons that are more than likely to be out of the control of the manufacturer. Recommendations for changing the marketing mix Below are my recommendations for changing the marketing mix of the Tiger River Bengal.
Another threat to the tiger river Bengal is the competitors such as Sundance spa, arctic spas, mermaid spas and the various other spas companies in the UKalthough they do not appear to around for long and artic have recently had to close a few showrooms due to financial difficulties.
The product has a very appealing USP. Subsequently distribution of the spa is selective and this emphasises its exclusivity and justifies the premium pricing that has been adopted. The product comes in four different colours, Dark blue ocean wave, Sand, and Marble with redwood or coastal grey corresponding cabinets.
From the primary and secondary research I have done I have found out that the product is sold by a very well established company Hotspring spas and does not need to have a great fear of the competition as they appear to leave the market just as quickly as they enter.
Competitor analysis Competitor 1: Currently they are not a very well known or popular company in the British market.
It is targeted at affluent people who like to relax, and also have high disposable income. My second recommendation is that on the brochures and the internet site they should state how much percentage of the selling price goes to the world wildlife fund.
As tiger river is distributed by the largest established spa dealership in the UK, which has around 20 showrooms some of which are in large garden centres and 4 distribution centres.
In my opinion the product is close to perfection! I also believe that it will have a very long life cycle and most likely will not reach the decline stage of the product life cycle.
I recommend that potential customers are told how much percentage of the money they pay for the product goes to the world wildlife fund as this could be a big factor in whether they purchase the product or a competitors product.
Its pricing strategy is price skimming as it is an exclusive product so the company can afford to have a high mark up. Promotion The company relies on word of mouth as its main method of promotion, this is because it is a very exclusive product and only people that have high disposable would be able to purchaser the product.
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Home All Posts Case Study GCSE business studies coursework. Services. Write My Case Study; Buy Case Study; Case Study Help; Case Study For Sale I have to evaluate the marketing strategy of Tiger River Bengal making recommendations on whether the marketing mix should be changed in anyway.
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