If well written, a press release can result in multiple published articles about your firm and its products. Press Releases about special events or with holiday tie-ins should be sent a minimum of three weeks in advance so the reporter has ample time to research and write the story.
Write it like a reporter would write it. Since many individuals do not change the default limit on their e-mail software, long messages can be truncated.
Pointing to a new business, consumer or health trend is another way to position a story. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Now that would be a first! You can find these professionals via their websites, or you can initiate the contact by phone. Provide a Proper Return Address The sender address and the subject line are the two most critical parts of any online press release, since those two lines are what the recipient will see when scanning his or her email.
From my perspective as a reader it is an efficient use of my time. Did you like this post? Xpress Press formats press release to the style most universal among e-mail readers. You should be able to make your case within about four paragraphs.
Because interviews can be held over the telephone you might receive a call in the afternoon for a show airing that evening. Send them something personal. Additionally, remember that press releases are sent by e-mail and not everyone uses the same software.
It is best to keep the subject line short, since this will allow recipients to see the entire line, even on a small screen. Be sure to use this special list of journalistic contacts only for press releases; never use it for unsolicited email.
Still have a question about this? In addition to sending a press release, personally contact the reporters that you really want to cover the story. All releases must include a date since reporters do not always use releases immediately.
For this reason we discourage clients from sending extremely lengthy electronic news releases. In summary, you need: The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.
When to Send Your News Daily Newspapers Business and general assignment reporters working for newspapers and online dailies turn around stories within 24 and 48 hours. In this case, SendBlaster can represents a pretty good solution. You might even want to rewrite the press release to fit their beat.
Good luck promoting your book! Whether you choose to use your personal name or the name of your business, it should be consistent across all of your communications. However, the one-two punch of a creative subject header for your message and a clever "spin" to your news rings extra loud in a crowded inbox.
Use the press release as a sales tool. Be sure that in addition to e-mail contact information a phone number for the press contact is listed. Include a link to these files in your release.
An online press release is an effective way to get the word out, but only if it is used properly. The Importance of Great Content The content is critical when writing a press release, but it is also important to be brief.
Monthly Magazines Monthly publications close editorial content two months in advance of the issue date. Start with a catchy subject line. Luckily there are plenty out-of-work reporters out there right now.
I hope this helps. Once on the landing page they could also have contact details and other PR collateral. My favorite is eReleases for a number of reasons that include control over your your media selection and customer service. Also plan how you will respond to the interviewer if they ask questions you do not wish to answer.Run spell check before sending out your email and take a minute to actually read the email before you send it.
I found a number of emails where people misspelled their client’s name. In one case, I couldn’t figure out what the company’s name was because the person spelled it differently a few times and used different branding elements (capital letters and hyphen).
7. How to write an efficient email press release It's good practice with email newsletters to write a strong subject line and put a brief summary of the matter in the body text with a link to the full text which is stored on a website. The same is true for press releases sent by email, although almost no-one does it.
You can send out a. Although an Xpress Press staffer reads through each release, we are reading a number of stories each day looking for obvious errors like the omission of an e-mail address for the press contact.
Additionally, remember that press releases are sent by e-mail and not everyone uses the same software. Companies frequently use online press releases to announce new products, introduce new executives and launch new store openings.
There are a number of ways to send them, including many free and professional services (for example mi-centre.com), but if you have a local business or a niche company, it is generally a better idea to submit your press releases via email.
Nov 10, · RULE #1: Use the press release as a sales tool. The idea is to communicate a message to customers and prospects, through the vehicle of a print or online article, hopefully adding the authority and credibility of the publication, website and/or reporter to the message.
Sending your press release as an attachment to your email message (for example, as a Microsoft Word document) is a fairly common and very big mistake.
Many news media outlets (and many other organizations) will not accept email that contains attachments, because .Download